Thursday, November 04, 2010

My council spends money on telling me what I know already.

In the face of a clampdown on 'Town Hall Pravdas', our 'innovative' council has already thought up new ways to remind us how wonderful they are.......

My FOI request:

Please can you advise how much the 'My Council....'
advertising campaign has cost.
Display advertisements appear all around the town.
I have attached an example (top photo was sent as an

Dear Mr Khan,

Thank you for your email dated 23 September 2010 in which you have requested to be advised how much the 'My Council....' advertising campaign has cost. We have considered your request under the terms of the Freedom of Information Act 2000.

We have conducted a search into our records and confirm we hold the information you have requested. Decaux boards are largely concentrated around the town centre, with a few in district centres. There are around 60 boards in total, with two sides to each board. One side is used free of charge by Croydon Council and the other by commercial advertising sold by JC Decaux.

The only costs incurred by the Council are for design and print. Total production costs this financial year for the “My Council” campaign have been £5,139.75 for six lots of posters which run for two-week periods. The “My Council” campaign was developed by the Local Government Authority on behalf of all councils, so substantial research and development costs have been paid for by them. The campaign seeks to increase public awareness of the wide range of services provided by the council, and to signpost the public to council departments for more information. Since the campaign began, it has contributed to an 8% increase in resident satisfaction through raising awareness of our frontline services.

If you are dissatisfied with the way the department has handled your request under the Freedom of Information Act you may ask for an internal review. You can do this by outlining the details of your complaint by either:

emailing us at

faxing us on 020 8760 5661

writing FOI Complaints, London Borough of Croydon, Democratic & Legal Services, Croydon CR9 3JS

If you are not content with the outcome of the internal review, you have the right to apply directly to the Information Commissioner for a decision. The information Commissioner can be contacted at:

Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF

Yours sincerely

James Derby

Corporate Solicitor

Legal & Democratic Services

London Borough of Croydon

Taberner House

Park Lane


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